SLOGGI BRIEFED US TO CREATE AN IMMERSIVE WORLD FOR SLOGGI TO USE FOR A YEAR OF CAMPAIGNS. TO APPEAL TO BOTH THEIR YOUNG ONLINE MILLENNIAL AUDIENCE AND THEIR OLDER IN STORE AUDIENCE.

I WAS BROUGHT ON IN THE VERY FIRST STAGES OF THE BRIEF TO WORK WITH CREATIVES ON IDEAS AND CONCEPTING. AFTER MANY ROUTES DISCUSSED WE LANDED ON ‘SLOGGI TV’.

A NOD BACK TO THE 90S AND EARLY 2000S USING SHOPPING CHANNEL AESTHETICS THAT WILL APPEAL TO THE NOSTALGIC TRENDS THAT MILLENNIALS ENJOY WHILST STILL BEING RECOGNISABLE AND INCLUSIVE FOR AN OLDER AUDIENCE.

GRAPHIC DESIGN, art direction & MOTION DESIGN.