Just Jess Hair is a client who came to me in 2022 for a logo and social media design. We continue to work together on the overall look and feel of the social media.

The client wanted a retro/summer brand feel so we went through a few different retro feeling type faces until we focused it back to the flow of natural hair. The Instagram is about pushing the product [the salon] but the client also loves to talk about positive vibes and being open about mental health. So I have always bared that in mind when designing the social media assets and that the purest form of the brand is to make someone smile and feel relatable.