THE GOVERNMENT NEEDED A NEW CAMPAIGN TO ADVERTISE JOBS IN ADULT SOCIAL CARE ACROSS THE UK.

AS THE DESIGNER ON THE PROJECT, I WORKED ALONGSIDE THE CREATIVE AND PRODUCTION TEAM TO CREATE A SIMPLE DESIGN SYSTEM THAT LET THE PEOPLE IN THE PHOTOS BE THE KEY FOCUS.

FOR THIS CAMPAIGN I DESIGNED THE OUT OF HOME AND GUIDELINES FOR SOCIAL, BANNERS AND PRINT, FOR OTHER AGENCIES AND HM GOV TO USE.

CREATIVE - LUKE GRAY

DESIGNER - HOLLY POWELL